Twitch streamer Imane Anys aka Pokimane is expanding into the business sector from its Twitch streaming and YouTube content producing roots. 

RTS, a new talent management and brand consulting organization that prioritizes creators, launched recently, with Pokimane at the helm as chief creative officer and co-founder. 

RTS CEO Stuart Saw, a former SVP of esports at Endeavor talent management, joins her. He said in a statement; “Imane and I began talking last year on how we can build RTS to reimagine the creator economy and esports in a way that focuses on the sustainability of our industry”.  

RTS is filled with gaming industry specialists at the corporate level. Kim Phan, a former Blizzard product director, has joined the company as chief operating officer, and Sue Lee, a former Twitch employee, has joined as vice president of talent management. Kevin Lin, co-founder of Twitch and previous COO, will also serve on RTS’ advisory board.

Pokimane is enthusiastic about RTS and believes it has the potential to alter the business for creators.

Here’s what she says; “I keep seeing amazing creators that are doing wonders with their content and streams, but they don’t have the support to grow their brand and business operations”.

RTS, according to Pokimane, may assist creators by improving partnership deals, lowering creator workload, and offering support to achieve mutually beneficial sponsorships. She emphasized her experience as a seasoned creative and expressed a desire to assist young talent in avoiding the pitfalls and problems she has encountered in the industry.

Pokimane explained; “My goal is to take my years of experience and make it accessible to newer creators so they don’t need to go through the process I have endured”.

RTS will collaborate with companies such as Epic Games, Facebook, and others.