He has ten siblings, including Aniolas and Android who are also pro-Smash players.
In late 2004, there were Nintendo Championship tournaments being held in Sweden. There were qualifying events in different cities and he and his brother attended several of them together in the hopes of getting through. None of them qualified, but you are only allowed to enter one event. They lost and tried to circumvent this rule by creating a team of six players called ‘UGS.’ Along with that, they would create new names. He couldn’t think of one, so one member of the group suggested ‘Armada.’ He liked the sound of it and has stuck with it since then. He doesn’t know where the ’Adam’ backwards/’Action Replay’ myth originated. He still uses it on his Twitch commands, though.
He started playing Super Smash Bros. Melee soon after it released in Europe in 2002. Prior to streaming and gaming fulltime, he worked as a substitute teacher at a school for 3rd – 9th Graders.
ArmadaUGS entered his first Super Smash Bros. Melee LAN tournament in 2005 and he didn’t make it out of pools, even though it was the first tournament of many of the other participants as well. However, he continued entering tournaments as he felt that they were good learning experiences and that his nerves lessened as he participated in more of them, and he eventually slowly started climbing the ranks.
He swears a lot during his streams and occasionally streams with other players, including Leffen and ThymeBalloon.
ArmadaUGS has ~740 subscribers, according to his Twitch overlays. This should earn him at least $1,850 USD per month, excluding additional income from tiered subscriptions, tips, Twitch cheer bit donations, sponsorships, team salary, advertisements, coaching fees and tournament winnings.
According to EsportsEarnings, he has won over $310,000 USD from various tournaments over the years. He has received over $7,100 USD from his top nine donators alone, according to his Twitch autobiography.
Although he doesn’t have a set schedule, he tends to stream almost daily for 4 – 7 hours per session when he’s not participating in a tournament.
During his early competitive Smash days, his biggest inspiration was Andreas Ek, a fellow Swedish player.
If you want to improve and you can’t play with people very often, then… going over execution [against a bot] and then going over your own matches.
In friendlies, you should not play to win at all times. You should feel open to experiencing and testing new things… when you play friendlies, it’s supposed to be a learning experience. When you play in tournaments, you’re going to apply everything you learned. It’s a big difference.