Smash.gg has announced the rebranding of their platform to Start.gg. The rebrand will take effect on May 16, 2022. The rebrand focuses on the idea of starting something new and growing it in the gaming community. With the rebrand, the platform will also see significant improvements.

Start.gg provided an overview of their new search and discovery platform. The platform aims to simplify the process of discovering new events. Furthermore, the homepage will feature gaming news compiled from thousands of sources. Media outlets and livestreams on platforms like Twitch and YouTube Gaming are among these sources. The creation of personalized algorithms for each user for relevant news and content is currently in progress.

Start.gg announced the Launch League series of sponsored events to commemorate the rebranding announcement. For exciting current and new events, Launch League has partnered with major entities such as Panda, CEO, Combo Breaker, and Microsoft. Furthermore, well-known streamers and commentators like Sajam and Void are collaborating with Start.gg on Launch Leage. Several FGC titles, Valorant, Super Smash Bros Ultimate, Rocket League, Pokemon Unite, and others are among the games that will be played.

The official FAQ page has more information about the rebrand, Launch League, nostalgic smash.gg merchandise, and more.