Twitch announced the appointment of a former marketing executive at Facebook and YouTube Kendra Desrosiers, as senior director, Global Head of Strategic Programs and Culture, to support and empower underrepresented creators.

Desrosiers, an early adopter of technology, applies her skills and interests in her new role at the Amazon-owned company. She will lead the creator partnerships teams, which will develop programs to highlight new voices, oversee social impact initiatives, and expand Twitch’s reach within colleges and universities.

Desrosiers previously led partnerships and marketing strategies for a suite of media products at Meta (formerly Facebook). These efforts aimed to empower creators, artists, and media companies to use the platform’s content, audio, and video to build a community and a business.

Prior to that, Kendra Desrosiers spent almost six years at YouTube, where she was in charge of global scaled partnerships and marketing initiatives aimed at increasing consumer affinity and empowering the platform’s next generation of multicultural, LGBTQ, and female storytellers.

Twitch issued a statement about the recent hire, according to Variety. She will now report to Twitch’s VP of Global Creators, Constance Knight.