On May 11, 2023, Twitch celebrity Zack “Asmongold” talked about moving to broadcast on other platforms like Kick during a livestream.
He was watching YouTuber Patrick CC’s popular video, Twitch Won’t Exist in 7 Years (The Self-Sabotage of a Live Stream Empire), when the conversation started. Patrick compared YouTube to Twitch in one of the segments, saying that the top 1% of Twitch content creators “wouldn’t quickly jump ship” to the former.
Asmongold explained his viewpoint on the matter and said that if Twitch competition offered him a decent deal, he would take it. The Austin, Texas-based celebrity clarified, though, that he would never accept an exclusive arrangement. He stated: “The main reason why I stream on here (Twitch) is just for YouTube content! I mean, this s**t is going to go on YouTube! So, whether it goes on YouTube from Twitch, or whether it goes on YouTube from Kick or… f**king Rumble, or Odysee, or YouTube, who cares?! It’s all the same to me.”
Asmongold watched the aforementioned Patrick CC video earlier today when he was approximately an hour into his broadcast. The latter discussed why streamers like HasanAbi and Felix “xQc” would not migrate to the Google-owned platform in it and compared YouTube to Twitch: “If YouTube has their livestreaming page to operate exactly like Twitch or Kick, which wouldn’t really be that hard for them, it wouldn’t make any sense for small streamers to use Twitch. 1% streamers like Hasan(Abi) and xQc wouldn’t immediately jump ship. Or maybe never, because they already have a huge following. At the same time, everybody has a price. Nobody thought Ludwig would switch platforms. But he did. So why hasn’t YouTube tried to take over?”
Asmongold asserted that YouTube was losing market share after hearing this. He clarified: “I think YouTube will (take over). I think YouTube will start paying people pretty soon. That’s what makes sense. It’s a smart thing for them to do. Like, they can’t just sit around, and… I feel like, YouTube is losing market share right now.”
Some fans asserted that a few content producers were more well-known on Twitch than on YouTube. Others, meanwhile, claimed that streamers change platforms when they are presented with lucrative contracts. Then Asmongold expressed his ideas regarding a prospective platform move and said: “To me, this is my perspective, right? If I got a good deal from, like, Kick, or like, anything like that. I would take the deal, and I would stream there partially. Like, I would never take an exclusivity deal. But sure! I would stream on another platform.”
