Popular Twitch streamer Chance “Sodapoppin” responded to videos featuring Mitch Jones, another content creator, on May 9, 2023. 

In it, the latter ranted and complained about a shirt manufacturer. Unaware of it, Jones was attacking the company that produces and markets his own line of goods. As soon as Sodapoppin noticed this, he started laughing and smashed his table. He said what he thought about the situation: “Dude! He doesn’t even try to save it. He’s just, ‘Oh, no!’ That is so f**king funny! God! Guy went on a f**king rant on how bad it is! Unlucky.”

After playing hardcore World of Warcraft Classic for an hour and a half, Sodapoppin received a question from viewers asking if he had seen a popular video in which Mitch Jones unintentionally “s**t on his merchandise brand.” The Austin, Texas-based personality laughed when she heard this and said: “S**t… sounds about right.”

A short while afterwards, viewers shared a video of Mitch Jones criticizing the business Gildan Hammer: “Normally, streamers sell merch, and it’s some cheap a** bulls**t. What’s the company that sells cheap s**t? I forget what it’s called. It’s, like, a cheap s**t company. I can’t remember what it’s called. This is not that! I forget what it’s called. Uhh… Gildan (Hammer). Yes!”

The content creator continued by saying that the business produces “cheap” goods that “sucked”: “I’m so sorry to s**t talk Gildan. Man, no one’s ever going to work with me, chat. But yeah. It’s just cheap, man! It’s just cheap. They f**king suck!”

Another video clip was released by Twitch chatters in which Mitch Jones discovered that the business he was disparaging produced his own brand of clothing: “I just got to check the tab, boys. What brand is this s**t? Okay, what does that say? I can’t. I’m missing a pinky, dude. I can’t get close. Bro, I f**king can’t. What does that say? (The streamer realizes he’s wearing a Gildan Hammer shirt) Oh, no. Oh, no!”