UFO Gaming, an independent gaming company that develops games on the Ethereum blockchain, has announced a partnership with entertainment platform Horizon Union, marking yet another step forward in the GameFI sector.
UFO Gaming is no new to the media; as it recently made headlines for being the first P2E platform to sponsor an esports event, an Apex Legends tournament with Twitch streamers Apryze and Nokokopuffs competing for a $10,000 prize pool.
Despite the token’s release in August, the company’s community-driven principals have helped it soar to a $1 billion market cap as Technology Sponsors of Chainlink’s Fall 2021 Hackathon.
UFO Gaming’s P2E platform, unlike traditional gaming models, provides real-world value to players. Super Galactic, their first game, will be released soon and will include a dedicated NFT Marketplace where players can use UFO to trade their own characters, weapons, and other in-game items. There are 10,000 first edition NFT characters, also known as ‘Genesis NFTs,’ will be produced and made available to players.
UFO Gaming will be able to continue its exponential growth within the gaming industry by partnering with Horizon Union, which will focus on collaborative events and activities, influencer messaging, and more interactive campaigns. Gamers and cryptocurrency watchers alike have taken notice of the long-term strategic partnership.
Horizon Union was founded in 2017 by Kieran Wood and Will Mollett and now has over 30 micro creators who use an always-on strategy to drive and deliver content. Working with global brands like GFUEL, Boost Gaming, ChampionUS, and now UFO Gaming, the organization’s core principles are to work closely with creators to provide strategic business value across various gaming verticals.
Horizon has always planned to enter the esports market, and by collaborating with partners like UFO Gaming, the company will be able to continue to demonstrate significant growth. Horizon Union is committed to developing and nurturing grassroots competitive talent while also establishing stature as the UK esports industry continues to grow.
With the success of companies like Gala Games and Sky Mavis, the GameFI space is flooded with newcomers; separating the ambitious from those who can actually execute will be crucial for both gamers and investors in the months ahead. UFO Gaming continues to release new updates for the upcoming season, everyone will be watching to see what happens next.