Melon announced recently the launch of its own NFT trading platform for social media and streaming platforms such as Instagram, YouTube, TikTok, and Twitch celebrities. On this new platform, they are now selling their viral content as NFTs.
Melon is the first world’s platform for converting popular digital content into rare digital collectibles that fans can trade, collect, and use to redeem exclusive rewards. Content creators can now turn their social content into valuable digital assets, and fans can profit from the success of their favorite influencers.
The Creator Economy is about to be shattered. The rise of NFTs and blockchain technology is allowing creators and fans to earn and monetize content in new ways.
TikTok recently announced an upcoming NFT collection of iconic content from a selection of its top creators in this space. This allows fans to collect viral moments and resell them for profit, while creators profit directly from their content – both from the initial sale and all subsequent sales.
It was impossible to truly and verifiably own an online piece of content; it could be copied, duplicated, and altered at will. Fans are now able to be verified owners of digital content, such as their favorite influencer’s most viral TikTok, thanks to the introduction of NFTs.
NFT sales of social content and Internet memes have demonstrated that there is a demand for authenticated content from top influencers.
Jack Dorsey’s first tweet, which sold for $2.9 million, was among them, as were internet memes Nyan Cat and Doge, which sold for $590,000 and $4 million, respectively. Other viral memes, such as ‘Disaster Girl’ and ‘Charlie Bit My Finger,’ have recently been sold as exclusive NFTs for exorbitant prices.
A new NFT platform called Melon builds recently on this initial validation and applies it to all types of social content, including TikTok and YouTube videos, Instagram posts, Twitch streams, and more.
Melon disrupts the NFT market by introducing a new category of asset: viral NFTs, which are both viral in nature and scarce in supply and as a collectible of NFT, the more viral a piece of content becomes, the rarer and more valuable it becomes.
Melon stands out in the market by combining social media virality with the scarcity created by NFT technology. Top social moments from major influencers are sold as limited-edition digital collectibles on Melon.
All of the content on Melon is based on real-life, viral, and iconic social moments that can’t be recreated and created out of thin air. Views, likes, comments, and impressions prove and validate the demand for these social posts before they are turned into limited-edition NFTs.
By virtue of the sheer volume of views and engagement, as well as their cultural significance in today’s digital world, these are the one-of-a-kind moments that set trends and sent shockwaves across the Internet.
Melon collaborates with a diverse group of international artists, each of whom has been personally onboarded to ensure quality and provide the best curated experience for fans and NFT collectors.
The platform has already signed 100 high-profile influencers with a combined audience of more than 250 million people. Melon was chosen by a diverse group of celebrities to turn their iconic moments into rare collectibles. The utility associated with NFTs is also appealing.
A fan who collects a rare NFT from a top tier influencer, for example, could win a trip to LA for a meet and greet. They’ll be able to shoot a TikTok with the influencer, which is a huge plus given their content’s millions of views. For the collector, another NFT unlocks previously unreleased merchandise and a song.
Melon enlisted the help of Super Bowl champion and star athletes who are offering NFT holders a face-to-face personal training session. This is yet another one-of-a-kind benefit that you won’t find anywhere else.
Melon represents a significant advancement over current, centralized creator platforms. The content of creators is locked inside the walled gardens of big tech companies, which capture the majority of the value generated by the content in the centralized paradigm.
Melon, on the other hand, is a cross-chain platform that operates on open standards. There are no limitations on how creators can monetize their work, and there is no censorship. This also means that Melon-created and sold assets can communicate with other platforms and freely circulate across the decentralized web.
