Kick was established as a Twitch rival and experienced rapid success. The new platform, which was supported by well-known streamer Trainwreck, attracted top talent like Adin Ross by promising streamers a much larger share of the revenue they make.
However, one Twitch streamer is debating the reasoning behind switching to Kick and suggests that Kick Streamers may come to lament their choice. Ninja appears to have done some math and believes that the bargain Kick streamers are receiving is unreal. On the surface, switching to Kick does seem like a good idea, particularly for well-known streamers with established fan bases. Streamers who sign up for the new network will receive a 95% cut of the revenue they bring in, which entitles them to almost all subscription fees. Kick seems like a fantastic deal considering that Twitch gives the majority of streamers a 50/50 split of the money.
Furthermore, it appeared that Twitch’s financial situation continued to deteriorate last year as a result of additional income sharing changes that could have harmed some of its biggest stars.
Streamers who did sign up for Kick, including some who were dominant in 2022, seem pleased with their choice as they open up about how much more money and success they are experiencing there. Larger bank accounts are certainly a result of the higher revenue share, but Ninja wonders how long that can continue. Kick’s long-term viability was questioned after a tweet by streamer Lowco. Lowco, who specializes in assisting streamers in developing their identities and incomes, pointed out that a large portion of the money Kick streamers earn comes from gifted subscribers. This indicates that these numbers aren’t sustainable, she claimed. Ninja echoed this idea with haste.
Ninja acknowledged that the figures shared by Kick streamers demonstrate just how much money can be made on the platform in his reply, but he claimed that the income wouldn’t be consistent over time. He stated that many Kick streamers will experience “reality checks” in the upcoming months, suggesting that the majority of those talented subscribers won’t opt to renew and will instead just vanish. In an immediate response to this critique, Trainwreck noted that gifted users who start subscribing on their own are still listed as gifted, which may conceal the actual number of regular subscribers. If this is the case, then Kick audiences may contain much fewer gifted subs, and Kick streamers may experience steady revenue.
However, only time will tell. Ninja, at least, doesn’t seem upbeat about Kick viewers’ chances as the year goes on.
