Kanye West has broken his silence on social media to reveal what he’s been up to. McDonald’s has a brand new packaging design.
Kanye West recently revealed that he is working with Muji’s industrial designer Naoto Fukasawa to “reimagine McDonald’s packaging” in an Instagram post.
Ye captioned a cryptic photo of a McDonald’s sandwich he shared on Instagram Stories. This appears to be the next step in Ye’s career at McDonald’s. In February, he appeared in a Super Bowl McDonald’s commercial, pulling up to a drive-thru in a Russian Sherp ATV and shades, delivering the now-famous to Ye fans line.
In addition to Ryan Reynolds as the giant purple McDonald’s icon Grimace, the commercial featured NASCAR driver Bubba Wallace, FIFA Twitch streamer Edwin Castro, and NASCAR driver Bubba Wallace.
Ye x McDonald’s follows in the footsteps of Megan Thee Stallion’s Popeyes collaboration, which is just one of many celebrity-fast food chain collaborations.
He has even made a social media post about McDonald’s. Even though the concept of rapper-endorsed Macs is now considered obsolete, a limited-edition Kanye West meal would undoubtedly be a hit. This collaboration, on the other hand, may reignite interest in fast food.
Naoto Fukasawa was born in 1956 in Japan and is an industrial designer, author, and educator. He rose to prominence after graduating from Tama Art University’s Product Design Department in the 1980s.
However, according to his biography, before returning to Japan in 2003 to found Naoto Fukusawa Design, he worked in the United States, primarily for Silicon Valley firms.
Fukasawa is one of the directors of company 21. 21 Design Sight and a lecturer at his alma mater. Although Fukasawa’s designs are mostly found in European countries, he has collaborated with Americans.
A successful design career is common, and Fukasawa’s is no exception. While the designer’s exact net worth is unknown, it is estimated to be in the $12 million range. This figure is based on his various projects over the years.
On May 23, 2022, it was announced that he would collaborate with Kanye West, better known by his stage name Ye, to “reimagine McDonald’s packaging.”
