With a limited-time offer, Facebook Gaming has made an offer that some Twitch streamers may not be able to resist.
Fans may help you by purchasing channel subscriptions regardless of where you stream. When people subscribe to you, you get about half of what they spent in exchange for ad-free viewing and your customized emotes. Knowing that Twitch pays creators 50% of the cost of subscribers, Facebook gaming has launched an aggressive campaign against the platform.
When subscriptions are acquired with Facebook Pay, broadcasters will receive a 100% income cut, up to $20 more, and a maximum payment of $10,000 until the end of 2021.
The tech giant disclosed its new idea of assisting streamers in growing their subscription businesses in a blog post published on November 3. Facebook Gaming has launched an invite-only program that rewards members with a bonus on top of their subscription revenue.
The company explained; “Facebook will pay creators a bonus of $5 – $20 for every new subscriber they get from now until the end of 2021. This new bonus program is part of the company’s commitment to invest over $1 billion in creators through 2022. Creators can earn a bonus of up to $10,000 over the course of the program. It’s invite-only in all 27 markets where the Subscriptions feature is available to creators.”
It goes on to say that, while they have a system in place that offers streamers a full revenue split from subscriptions, those purchased on a mobile device lose 15-30% of their revenue due to the mobile platform taking a cut.
To address this problem, they’ve set up a dedicated site that lets mobile users pay for subscriptions directly to their favorite producers – meaning streamers can now get a complete cut of subscriptions bought by mobile users just by providing a promotional link in their conversation.
While Facebook Gaming is far from becoming the most popular live-streaming platform, this will help them raise their profile.
