Diablo Immortal continues to earn more than $1 million every day despite harsh criticism from the entire industry.
Data from AppMagic indicates that Diablo Immortal is still very profitable for Blizzard Entertainment. Despite the game’s release last month, Blizzard continues to earn over $1 million per day from it, with a peak of $2.4 million last month. With more than 10 million downloads as of June 2022, the game’s aggressive microtransaction model even brought in more than $20 million in its first two weeks.
For Blizzard Entertainment, the game is unquestionably a financial success, but at a very high cost. The divisive microtransaction system in Diablo Immortal has made the developer a lot of money from the game’s user base, but it has also infuriated Diablo fans all over the world because it seems the game has gone too far. Players may need to spend up to $110,000, per Bellular News’ analysis, in order to fully develop a post-game character.
Another Twitch streamer previously spent over $15,000 to buy a 5-star gem due to the game’s absurd system.
The player made the decision to uninstall the game, reinstall it so he could use the gem, and then uninstall it once more after finally receiving the gem after weeks of grinding and spending money.
Blizzard Entertainment has certainly enjoyed financial success with Diablo Immortal, but the game has also been a devastating blow to the company’s standing in the gaming community. The game can now be downloaded for free on PC, iOS, and Android devices.
