Complexity Gaming, a North American esports organization, has expanded its partnership with Twitch, a streaming platform.
Twitch will collaborate with Complexity’s internal sales team to find sponsorship opportunities across the company’s portfolio of teams, streamers, content, competitions, and events.
The GameSquare Esports-owned company will also have access to a large number of Twitch partners as a result of the partnership.
Twitch will work with Complexity to ’empower brands to reach fans of Complexity content, events, and affiliated streamers,’ according to a press release. Twitch and Complexity will also collaborate on new branded content.
Complexity will also create more content for Twitch as part of the expanded partnership, though the companies did not reveal any specifics about upcoming activations. Despite this, the company teased’more experiences’ for Twitch viewers as well as more ways for fans to interact with Complexity via the platform.
