Artesian Builds’ CEO mocked a giveaway winner for having a low number of followers in a tweet that went viral on social media. Several of the entries were mocked and made fun of by the CEO, prompting immediate backlash.
Nickmercs, Mizkif, Sodapoppin, and the OTK organization are just a few of the big names that the company sponsors in the streaming world. Many people, on the other hand, have lost faith in the company overnight.
Twitch streamer Kiapiaa won the latest Artesian Builds PC giveaway for the month, but the rules changed and she was no longer eligible to win, according to the streamer. Her follower count was below the company’s threshold, according to the CEO.
The streamer claims she won fairly and squarely because the rules stipulated that the entrant must be an affiliate and have the Artesian panel in their Twitch ‘About’ section. The CEO continued to disparage the streamer’s figures, as evidenced by several tweet clips.
Noah K. of Artesian Builds belittled the winner, claiming she didn’t get a single click on her Twitch affiliate box. There was a lot of backlash on social media as a result of this.
One Redditor thought this was a brilliant way to destroy the company’s brand integrity, assuming it had any in the first place, while others thought it was a shady way to treat the company’s affiliates.
Another user suggested that the company simply state their true intentions, namely, that they wanted free advertising. They also stated that the number of followers should not be a factor, and that the company should honor their giveaway.
Another user didn’t think the company was doing so well if they were worried about returns from free giveaways that were open to the general public.
Several people on Twitter chastised Artesian Builds’ CEO for his behavior. It should not have been an issue if the rules did not state that an entrant had to have clicks on their affiliate link.
Others felt bad for the Twitch streamer, who had been openly mocked and humiliated on a live stream where they were supposed to be the big winner.
Some Twitter users also criticized the sleazy behavior, claiming that they don’t care about decency if this is how they handle giveaways. Despite the fact that the company issued an apology, not everyone believes it.
The company issued an apology for the situation in the form of a four-part tweet. The company stated in its apology that they give away a lot of free stuff and that this will not change. They also stated that joining the affiliate program is free, and that the company does not have a public relations team or filter.
Noah K., the CEO of Artesian Builds, expressed regret that some people didn’t enjoy the giveaway process and asked for suggestions on how to improve it.
This prompted a flurry of tweets about how people felt about the company and the apology. Many users said they would never look at the company the same way again.
Others see it as a way to avoid accountability for their actions on a livestream, rather than an apology. Many people thought the mockery was incredibly rude, and the way they treated the streamer in question was shameful.
Other than the apology, there has been no word on how Artesian Builds will treat people in the future, but this viral Twitch clip has damaged their public image. The outpouring of support for the streamer, as well as the CEO’s condemnation, was widespread.
