According to the most recent data from TwitchTracker, the rapid growth in Twitch viewers seen in 2020 and much of 2021 has since slowed and stabilized.
In March 2022, the online video platform had an average of 2.60 million viewers, down 11.2 percent from the same month the previous year (2.93m). This is also an 11.9 percent decrease from the 2.96 million people who registered in February 2022.
Although Twitch experienced double-digit year-over-year growth every month between March 2020 and October 2021, this has now slowed – viewership fell slightly in December 2021 and January 2022, and steeply in March this year.
While the platform is still primarily focused on gaming, it has begun to branch out into other content genres. Twitch, for example, has seen a 21% increase in sports consumption, which is higher than most other major social platforms. The platform’s interactive aspect has contributed to its growing popularity.
According to additional research, 61 percent of Twitch users in the United States are between the ages of 18 and 24, making the platform younger than Snapchat and TikTok.
This is appealing to advertisers, as 38% of marketers expect to increase their Twitch spending this year. However, 37% say they do not currently spend anything, indicating that the platform needs to expand its reach.
