As part of their Icon Series, the tennis phenom and highest-paid female athlete in the world has joined the battle royale game Fortnite. Epic Games brought LeBron James to Fortnite through the same series last year.
Osaka debuts in the game wearing two new outfits, the Naomi Osaka and Dark Priestess, both inspired by her heritage and created with the help of her sister, Mari. Beginning March 3 at 7 p.m., gamers can apply the outfits to their in-game characters. EST.
Epic Games unveiled the new outfits with a mural in West Hollywood, Los Angeles, on Monday. On March 1st, the tennis star will team up with Twitch streamer berleezy to show off the outfits in action, and on March 2nd, gamers can compete in the Naomi Osaka Cup for a chance to unlock both outfits, as well as the Royale Racket and Portalforger Paddle Pickaxes and a spray, before the game’s official release on March 3rd.
Epic Games joins a long list of Osaka partners, including Louis Vuitton, Nike, Levi’s, Shiseido, and Victoria’s Secret’s VS Collective, which celebrates women through collaborations, partnerships, and campaigns.
Prior to this, the game developer collaborated with Moncler to debut their Alyx collaboration in Fortnite, as well as debuting physical and digital collections with Balenciaga.