Adin Ross, a content creator known for his controversial views, has been suspended from Twitch for the ninth time in his streaming career.
Although it is yet unknown whether Ross’ recent non-exclusive switch to Kick, one of Twitch’s streaming rivals, played a role in this decision, it was made on Saturday night. Ross has now been suspended from the platform twice in 2023; the first suspension occurred on Twitch in January when Ross aired an arm-wrestling match that caused one of his private security’s limbs to shatter. At the time of January’s punishment, Twitch did not formally acknowledge the reason; similarly, nothing has been made public regarding his eighth transgression.
Adin Ross was banned by Twitch on February 25, one month after his first ban, and the reason for the ban has since sparked much speculation. It’s not surprising to see the division between those who are celebrating his most recent ban and his followers who have been left with questions, especially with more than 300 comments and 2,000 likes as of this writing.
Ross switched to Kick earlier this month for his streaming content, alleging that his previous contract was non-exclusive and that the new platform would have to pay him more to stream just on their website. Kick differs from Twitch in that it offers a 95/5 financial split to its partners, but with the condition that the standards are less stringent. Many now wonder how long Kick will last and whether they will ever be able to run advertisements.
Several observers assert that Ross’ most recent ban was imposed by Twitch out of spite for his campaign to stream more content on Kick, and they allege that he is only one of many people making the same move.
After claiming to have received a phone call from a senior Twitch worker telling him that his content would need to be changed to prevent any further disciplinary action, Ross stated earlier this week that many more well-known streamers were leaving the platform. Ross’ direct shift to Kick appears to be in breach of this rule because, according to Twitch’s terms of service, partner exclusivity bans the great majority of their big partners from streaming on any other platform. Ross had been unbanned from his January offense at the time he made his choice, and he was still a partner.
Given the infraction and his ninth ban, it is unknown at this point whether Ross’ partner status will be revoked from Twitch, although the decision was justified. Recently, Ross found himself in hot water on the Kick platform after live-streaming pornography to his audience, many of whom were minors.
Although Ross has previously advocated for a ban on sexual content on Twitch, his current actions show a lack of consistency, leaving his audience to doubt whether or not his ban will be permanently implemented.
