Mizkif has resumed his preferred activity of responding to other people’s posts. While responding to the news that fellow broadcaster Adin Ross may be prepared to leave Twitch following an alleged “threat” from the company, he let the cat out of the bag about Twitch’s financials.
While Mizkif was commenting on why Twitch pays creators so little (by which they mean that they don’t receive multi-million dollar contracts), Adin Ross was complaining about how the platform pays its creators. Adin Ross brought up the fact that Twitch isn’t paying up on deals, and Mizkif responded by saying that the platform couldn’t actually afford to pay those sums.
Even if Twitch used to fulfill those obligations, according to Mizkif, it is no longer “sustainable.” It is a “bleeding platform,” he said, “hemorrhaging money.” Mizkif asserts that Twitch is airing more more advertisements because it is rapidly losing money. While his chat didn’t agree with him, he supported his claim with the withdrawal of Twitch Prime and the use of 50/50 contracts rather than 70/30 contracts.
Mizkif persisted in criticizing the platform, complaining that the advertisements are really annoying and tiresome. He felt so strongly about it that he inquired in his chat about how people even utilize Twitch.
He did point out that Twitch is working to make its commercials better, particularly by utilizing creators. Mizkif remarked that he could recall two advertisements he had seen on Twitch, both of which featured platform creators. In order to make commercials less “boring,” he allegedly pointed this out to people in authority. Adin Ross’ criticisms might even be addressed by this; even though Twitch is unable to offer contracts worth millions of dollars, the streamer may be able to make more money via commercials. Of course, not all streamers will be interested in participating in commercials, but it’s a possibility that businesses, Twitch, and creators might benefit from. According to Mizkif, maintaining Twitch is expensive; just zackrawrr’s channel alone costs $20,000 every day. Although Twitch appears to generate substantial cash, the costs are also very significant. The concept of Kick is more important than ever in the big picture.
Mizkif emphasized that Kick, a rival of Twitch financed by Trainwreck, might succeed since the contentious gambling offsets its expenses in the background. Mizkif believes that there is nothing long-term backing Twitch.
