Hongkong based Crypto.com recently announced that it has signed an exclusive multiyear deal with the streaming platform Twitch to be the streamer’s “official global cryptocurrency platform partner” as well as a global marketing partner.
Crypto.com was founded wayback 2016 and raised $26 million in funding where it claims to have over 10 million users buying and selling 150 different cryptocurrencies on its platform. In recent weeks, Crypto.com enlisted Matt Damon for a splashy ad campaign, inked a deal with the UFC to create the MMA company’s first NFTs, and surpassed Facebook as the most popular app in the US.
Twitch and Crypto.com’s partnership, revolves around Twitch’s in-house esports series Twitch Rivals, in which streamers compete against and against former professional esports players.
Twitch Rivals: Ultimate Challenge, the first live event Twitch Rivals has held since 2019, kicks off the deal on November 4th. NickEh30, xQc, Sodapoppin, hasanabi, iiTzTimmy, and Lululovely are among the well-known content creators who will compete in the two-day challenge for a prize pool of $250,000.
During the event, the branding of Crypto.com will be prominently displayed and its deal with Twitch will see its branding (in-stream segments, media placement, and brand activations) appear in 250 live broadcasts per year across Africa, North America, Asia-Pacific, Europe, Latin America, and the Middle East.
Twitch’s first cryptocurrency partner is Crypto.com. Dunkin’ Donuts, Pizza Hut, and State Farm are among the other Twitch Rivals sponsors on this level.
Twitch’s head of sales, Lou Garate, said in a statement that “Twitch Rivals has built a loyal and global community of next-generation fans.” “Through our partnership with Crypto.com, we look forward to continuing to create new and exciting moments to engage our tech-savvy and passionate viewers.”