The Chiefs and Optus have announced a 12-month extension of their partnership, which will see the two brands continue to collaborate on gaming content in Australia.
The announcement comes after a fruitful 12-month partnership that saw members of The Chiefs appear in Optus’ Gamer Plan launch and contribute to the development of Optus’ Streaming Booth.
Understanding the demands of gamers and creating services tailored to their needs is a big part of the Chiefs and Optus partnership.
Consumers have never been more interested in playing competitive games with a stable ping, watching high-definition videos on streaming services, and working on complex projects from home.
They require an internet provider they can rely on, with services tailored to today’s tech-savvy and higher-usage needs.
Mel Hopkins, Optus’ head of marketing, said that because Optus offers a variety of gaming-specific products, working with the Chiefs allows them to connect with the gaming community in a genuine way.
Optus will be prominently featured across The Chiefs’ 19x national championship brands, including their professional teams competing in League of Legends, Rainbow 6 Siege, and Valorant, as part of the renewed partnership.
Over the past 12 months, Optus has been an important partner for not only The Chiefs as a brand, but also their players and content creators, according to Nick Bobir, CEO of The Chiefs. They’re looking forward to building on the momentum and providing even more value to the Australian gaming market.
The Optus Queen Street Streaming Booth is Australia’s first of its kind for retail, and The Chiefs are proud to be a part of it.
To build on the success of the Streaming Booth, new resident streamer Ryan ‘Panda’ Dingle, who is among the top ten most subscribed Twitch users in Australia and New Zealand, will stream regularly from Queen Street to his gaming community.
Hopkins gushed about Panda, saying, “Despite his difficult childhood, Panda has overcome adversity to become a role model for children in similar situations, and he is a true embodiment of powerful optimism in action.”
The Chiefs have also announced a two-year strategic partnership with JLINGZ eSports and Manchester United superstar Jesse Lingard, which will support the development of an international eSports Academy pathway for aspiring eSports talent.
The strategic partnership is in line with Optus’s business and its sports streaming platform, Optus Sport, which recently announced the renewal of the Premier League’s Australian broadcasting rights through the 2028 season.