The members of Hollister’s esports team, Team Hollister, were announced today. Kyle Giersdorf AKA Bugha is the company’s newest hire, scouted the three members joining the gamer training program.
Hollister’s latest venture, a training program that includes mentoring and a $10,000 sponsorship from the brand, is an attempt to break into the world of esports. The new members, as well as Bugha, will participate in a Giving Tuesday charity stream in support of Hollister’s Confidence Project. Bugha was named chief scout by the company earlier this year, coinciding with the release of his limited-edition branded clothing.
Alixxa, a content creator and member of Team Liquid; Sommerset; and EmadGG are the new members of Team Hollister. According to information from Hollister, all three have large followings on Twitch, YouTube, Twitter, and other platforms, with a total of over 2.5 million Twitch subscribers.
In an interview with GamesBeat, Bugha said he was looking for streamers who were having fun and that some of the main things he’s been looking for is their dedication to the game, how good of a person they are, obviously, and overall how much they enjoy streaming and playing the game and that it is a lot easier to mentor them and help them succeed once they’ve figured that out and enjoy it.
Hollister’s Confidence Project is a brand-led initiative aimed at raising mental health awareness among teenagers. Hollister’s target audience is similar to that of many other streamers. Last year, Kristin Scott, the company’s head of global brands, said the project was about the importance of self-care for Gen Z and millions of their customers have let them into their lives, giving them millions of opportunities to make meaningful change together. Finally, they want to assist teens in achieving their goals of leading happy, healthy lives and feeling at ease and confident in their own skin.