A British Formula 1 driver and streamer Lando Norris will enter the Halo Championship Series in 2021 with his Quadrant gaming brand (HCS).
Quadrant, founded by Lando Norris a year ago as primarily a streaming content creation team, has now branched out into esports and will compete in the HCS 2021 Kickoff Major in North Carolina this week.
Quadrant recently signed its first esports team, an all-French Halo roster consisting of TchiK, Nurix, SLG, and Fragxr, who previously competed for OEX in the upcoming event’s qualifying stages and will now represent the UK organization.
The HCS Kickoff Major will take place from December 17th to 19th, 2021, and will feature a $250,000 prize pool as well as a number of well-known companies such as G2, Faze, Optic, Cloud9, Navi, and others.
Snipedrone, Jimbo, Respectful, and tuf0xy, and Riotz, Ramirez, and Phlux have qualified as the tournament’s second seeded team.
The announcement comes after Halo Infinite debuted with a strong esports push, including partnerships with ESL/DreamHack and Faceit, as well as a $3 million starting prize pool.
Other majors in Kansas, the Valencia EU Regional, and Orlando will round out the Halo season, culminating in the Halo World Championship 2022 event in Seattle next October.
Lando Norris added that one of his main goals for Quadrant since its inception last year has been to see their team compete against some of the industry’s biggest names on the biggest esports stages. They’ve arrived at that point as a result of what they recently announced.
He stated that since Halo Infinite was released last month, he has enjoyed watching it and said that he made certain that the team moved quickly to sign one of Europe’s most talented rosters. He has set high goals for himself, and his team shares his enthusiasm.
Quadrant’s chief sporting officer, Jamie MacLaurin, stated that the company has spent the past 12 months focusing on content creation and audience building, and that they have felt the demand from their fans to participate in competitive esports. Lando has wanted an esports roster to follow and support since Quadrant’s inception, and with Halo Infinite’s impressive launch last month, they found the perfect place to do so.
Their goal is to keep providing new and innovative ways for their fans to support and engage with them as a brand, and signing the new roster is a big step in that direction. This is only the beginning of what they hope will be a long and fruitful career in esports, and he hopes to capture the imagination of fans all over the world.
Quadrant currently has 90,000 Twitter followers, while Lando has over 1 million Twitch followers.
Lando Norris has participated in a number of Twitch streaming events, including a Mind charity stream with McLaren and Ian Wright and a Top Gear Star in a Reasonably Fast Car Invitational.