Australian Esports Organization ORDER has recently signed Melbourne-based R&B, Twitch Streamer, Neo-Soul artist Billy Davis as their Creative Ambassador.
Billy Davis will play a key role as a creative ambassador in activations and collaborations for ORDER. He will receive a share in ORDER according to their deal but no exact financial figures have been shared and revealed.
The said collaboration between ORDER and Billy Davis is for him to help unite fashion, gaming and music. According to the CEO of ORDER Marc Edwards, they know that the music strongly aligns with gaming and Billy Davis is also an artist on the rise that’s it makes him a great fit for the organization and said that Billy has a passion, talent , and zest for what he does and that embodies the direction they are heading at ORDER, also to build an entertainment business and digital content with a DNA in esports that helps the youth culture and shape the future of gaming.
Billy Davis says that he wants to broaden the reach of gaming particularly in Oceania and put the mainstream where it belongs. He says that it;s no longer a subculture but a part of his culture in Australia and he will collaborate with his network and connections across fashion and music to explore those fields further and he thinks what ORDER is doing, and looking has not been done on the other side of the world successfully.